According to the Chronicle of Philanthropy, almost 35 percent (1 in 3) Americans lacks trust in charities.
This means that although most people believe in the credibility of charities, there’s a considerable number of people who have their doubts about charities.
If you are a non-profit, you would surely want to dismiss these doubts. Not just that, you would also want to create a trustworthy nonprofit donor management so that the donors feel more confident when funding you.
Here are some ways you can establish yourself as a credible authority in the non-profit landscape:
Use Appropriate Ways to Fund-raise
Donors, volunteers and public, in general, pay close attention to the various fundraising tactics you are employing.
Make sure you have a clear fundraising strategy in place. Communicate this strategy and exactly how it will work with your donors.
This will help you build a solid reputation.
Be More Accountable
Accountability is of key significance when it comes to running a non-profit organization. You need to make sure that you are accountable for each of the donor’s cents you spend.
From overhead expenses to fundraising budgets, keep accurate records. You can make all of this information available on your website.
You might also publish record books and publish them to be more transparent. You might also hire a third-party auditor to provide greater peace of mind to your donors.
Publish Monthly or Annual Reports
Annual or monthly reports are a great way to communicate your efforts and the overall impact that your non-profit organization has made.
This is also another way to keep all the concerned parties involved and informed. Your annual reports do not have to be boring – they can be in the form of videos as well.
Take Care of Your Volunteers
The volunteers who put in time and efforts for you are also a key part of your non-profit. You need to make sure that you are taking care of them in all the ways you can.
Provide them with growth opportunities. Include them in the inner happenings of your enterprise, so that they do not feel left out.
Win Your Donors Confidence and Keep them Happy
Finally, you need to make sure that you are on the same page with your donors. You need to work on building long-lasting relationships with them.
Tell them about their importance to your non-profit and send them thank you notes for the donations they have granted.
With a team of tech enthusiasts, we at Systems for Good offer comprehensive donor management software and grant management software for non-profits. Our software tools help non-profit organizations portray a credible and trustworthy image.